Growing Your Brand and Positioning Yourself for High Ticket Sales

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Introduction

In a world teeming with voices and ideas, rising above the noise and making your mark is no small feat when growing your brand.

The journey from being just another face in the crowd to becoming a recognized authority in your field is a transformative journey that demands dedication, strategy, and a deep understanding of the dynamics at play.

It’s about more than just having knowledge. It’s about wielding that knowledge to inspire, lead, and guide others.

In this article, we’ll explore the art of growing your brand, which radiates expertise and influence.

We’ll unravel the psychological underpinnings that shape perceptions. The strategies that transform mere information into impactful insight. And the steps that bridge the gap between the known and the renowned.

Through real-world examples, actionable steps, and timeless wisdom, you’ll find yourself equipped with the tools to carve out your space as an authority figure.

Laying the Foundation: Crafting and Growing Your Brand Identity

Imagine a scenario where your name is synonymous with expertise. Your insights are eagerly sought after, and your words carry the weight of credibility.

This is the essence of transforming from anonymous to authority. In other words, laying the foundation of your brand.

From tweeps to business moguls, from academics to artists, the principles we’ll delve into are universal, transcending industries and domains.

Whether you’re a budding entrepreneur looking to dominate your market or an individual aiming to command respect in your field, the journey we’re about to embark upon will lay the groundwork for your ascent.

Before getting started be sure to read: 5 Tips for Choosing a Memorable and SEO-Friendly Brand Name

If you’re ready to lay the foundation of your personal brand, continue reading. Before you can make the quantum leap you’ve been dreaming about, there are a few things you have to do.

      1. Define Your Niche: The first step of growing your brand is to identify the specific area within your field where you can truly excel. Focusing on a niche allows you to dive deep into the subject matter and position yourself as an expert.
      2. Craft Your Personal Brand: Develop a clear and compelling personal brand that reflects your unique identity, values, and expertise. Consistency across your online presence and messaging is key to building recognition.

        Read: Brand Development: Crafting a Soulful Narrative for more on this topic.

      3. Hone Your Knowledge: Continuous learning is vital. Stay up-to-date with the latest trends, research, and developments in your field. This knowledge will be the foundation of your authority. Or you can opt to work with a coach like me.

      4. Create High-Quality Content: Share your insights through blog posts, videos, podcasts, or social media. Consistently produce valuable content that educates, entertains, and engages your audience.

      5. Showcase Your Expertise: Publish in-depth articles, blog posts, whitepapers, or even a book to showcase your expertise. These are examples that past clients of mine published: Pinterest to Profit and Financial Starter Kit. These authoritative pieces will set you apart and establish your credibility. You can also create courses to share your knowledge in an impactful way

      6. Engage in Thought Leadership: Participate in relevant discussions, conferences, webinars, and panel sessions. Sharing your knowledge with peers and professionals will elevate your influence.

      7. Build a Strong Network: Connect with other experts, influencers, and professionals in your field. Collaborative efforts and endorsements from respected peers can enhance your authority.

      8. Provide Solutions: Address pain points and challenges your audience faces. Offering practical solutions and actionable advice will demonstrate your expertise and value.

      9. Leverage Social Proof: Gather testimonials, endorsements, and case studies from satisfied clients or collaborators. Social proof reinforces your credibility and expertise.

      10. Be Authentic: Authenticity is magnetic. Share your personal journey, struggles, and successes. This vulnerability humanizes your brand and strengthens your connection with your audience.

    Progressive Enhancement: Building a Sustainable Brand Foundation

    Growing your brand may seem easier said than done. Many people wait until things line up to begin. But what happens if things never line up perfectly? You’ll never begin, and your vision will die with you. 

    Learn More: How to scale your personal brand – the ultimate brand development guide

    The magic is already in you. First, you need to make a decision. You need to decide to start where you are. This means no more waiting for a better financial month or waiting for the workload in your full-time job to get easier. Begin before you’re ready.

    Decide that you will improve as you go along. This looks like starting to lay the bricks of your foundation and realizing you need a course. Enroll in the course, but don’t give up.

    Take advice from others who have gone before you, but be wary. Not every one that offers advice is qualified to do so. Choose wisely who and where you take advice from. Ensure they have the social proof to advise you.

    Keep track of your analytics. These numbers tell you what needs more of your attention and what can get by without all of your attention. Things that are tracked tend to improve.

    Build Trust Through Thought Leadership

    Thought leadership is when a brand is recognized as an authority in its industry.

    By harnessing a strong personal brand, you can effectively move into thought leadership.

    However, when you’re growing your brand, it’s important to tap into your extraordinary. It’s not okay to go along with the status quo or what’s normally accepted. Challenge the narrative of what’s possible and do so boldly.

    This is the time to choose a hill to die on. Whether it’s a hill, that’s against the grain, pick a side.

    Create content that causes a conversation or triggers an emotional response. Don’t stop at causing a ripple. Share helpful and relevant resources from authority sources. This shows that you also trust other industry leaders, and this builds trust over time with your followers.

    In 2016, I attended my first conference. The biggest takeaway I had was that no one else looked like me.

    Later that year, I was asked to give a talk at WordCamp Sacramento. The topic was a business talk on project management. This made me super nervous because it didn’t feel like the right fit. But I’m glad I did it.

    Because after the talk, my mentor came over to me and told me that the other room was completely empty. Everyone at the conference came to see my talk. It was standing room only.

    That was my first time giving a conference talk. I did so as my personal brand and not as a representative of my company.

    Imagine if I had given it to my fears and declined.

    Positioning: Optimizing your brand for high-ticket sales

    Have you ever seen an unknown brand price, a product that is incredibly high? It looks interesting, but you don’t know enough about the brand to spend what they’re asking for.

    This is an example of a brand that has not optimized its brand for high-ticket sales.

    Your price is the first indication of value. However, your value isn’t what you say it is, but what it’s perceived to be.

    Value in this case is the key metric for satisfaction. Once your target audience is satisfied with how you’ve moved them along the customer’s journey, they will reward you with high-ticket sales.

    If you rush into positioning without at least laying the foundation of your brand, it causes more harm than good.

    These are some of the challenges you may come across:

        • You risk not securing your IP

        • Scaling too fast without systems

        • Trying to serve everyone

        • Having too broad of an offer

        • Poor pricing models

        • Managing parasocial relationships.

      If done right and in alignment with your vision, the magic will unfold. You’ll be rewarded with speaking engagements and private events, publishing opportunities, social impact, and personal growth. Your name is your business card.

      The key is to remember that satisfaction is the key component to positive feedback and testimonials. The secret is in the foundation.

      Content is King: Leverage content and connections for optimal growth

      As a brand, you never stop growing. That is the goal. To leverage content and connections for optimal growth, you can use one of two methods.

      The first method is using short-form content to validate what should be made into long-form content.

      An example of this is when I would plan YHC brunches, I’d use my tweets to validate which topics to speak about. If the topics I chose did well at the brunch, I would add any additional feedback I got from the brunches and then create a blog post on the same topic.

      The blog post would then be the topic of my IG live and other discussions. Posting to social media is a social experiment. Every post is a test to see what works and this should be no different.

      Try using swipe files, quotes, or graphics. Keep an eye on the analytics to know which post garnered the most attention and from there, you know which should be made into long form. Long-form looks different for everyone. But don’t be afraid to experiment and try something different.

      The second method is to choose a platform for long-form content via a blog or podcast. This is a great example of repurposing content and stretching its validity.

      Social Proof: Showcase Success Stories

      The presence of social proof makes brands more trustworthy.

      You cannot skip the social proof. Even if you’re a new brand, there are ways to position your social proof, so it works in your favor.

      My client, AJ, launched his new website as a life coach. Although the business was fairly new, we were able to highlight testimonials of past people he had worked with.

      We then elevated his brand positioning with high-end photography. He also produced long-form content that was repurposed for short-form content that accelerated his growth.

      And we built a strong message that allowed him to attract speaking engagements from the first day of his launch. He spoke at DC’s iconic millennial event, The Connect, about bullying and the transformative value of life coaching.

      Through this event, he was able to leverage his talk to attract more interest in his coaching services.

      Maybe you don’t have social proof for your business. But there are people that you’ve worked with that can give testimonials about your time together. Even if it’s small, it will go a long way in growing your brand.

      Conclusion

      Remember that authenticity is your greatest asset.

      Your unique journey, experiences, and perspective are what sets you apart. As you share your insights and knowledge, you’re not just growing your brand–you’re contributing to the collective wisdom of your industry and leaving a legacy that others can learn from and build upon.

      If you’re ready to unlock the key to your vision and your brand, book a dream builder call with me.

      Picture of Tirzah Moneé

      Tirzah Moneé

      Tirzah Moneé is a Certified Coach and Entrepreneur with over a decade of experience, passionate about transforming mindsets and helping high performers achieve purpose-driven goals.

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