Choosing a Brand Name: 5 Tips for Keeping it Memorable and SEO-Friendly

Image graphic of Tirzah Moneé in clouds surrounded by a ring of pure white light

Introduction: 5 Tips for Choosing a Memorable and SEO-Friendly Brand Name

In the digital age, choosing a brand name is more than just a creative endeavor; it’s a strategic decision that can impact your business’s online success. A powerful and memorable brand name can make a significant difference, helping you stand out in a crowded marketplace. In this article, we’ll explore some quick tricks for selecting a brand name that’s not only catchy but also optimized for online visibility.

Keep It Short and Sweet

When brainstorming brand names, keep simplicity in mind. Short and sweet names, ideally consisting of 1–2 words with 1–2 syllables, tend to be more memorable and easier for customers to recall. Think of popular brands like YouTube, Google, and Target. Their concise names are not only easy to remember but also user-friendly in a digital context.

Additionally, consider names that end in “.COM.” While not all brands must adhere to this rule, having a domain name that matches your brand can make it easier for customers to find your website. It’s about creating a seamless connection between your brand and your online presence.


Ensuring that your brand name is searchable is crucial for online visibility. Start by building a list of 10–20 relevant keywords related to your brand’s products, services, or niche.

These keywords will be the foundation for your brand’s online presence. Then, head to Once you’ve confirmed the availability of your brand name, it’s time to secure your online presence. Namechk is a valuable tool that allows you to check and register your domain and social media accounts. Consistency across all platforms is key to building a strong brand identity.

Name chk Username screen grab for choosing a Memorable and SEO-Friendly Brand Name

Keep It Valuable

Understanding the value of your brand name is vital. A memorable and SEO-friendly name is an asset that can contribute to your brand’s recognition and long-term success. You may want to create a name that reflects your brand’s identity and offerings. Avoid using obscure or overly complicated words, as they can be hard for customers to grasp and remember.

Additionally, you can explore domain appraisal tools to assess the value of potential brand names. While these tools don’t provide an exact monetary value, they can help you gauge the memorability and brand-ability of a name. A valuable brand name can lead to increased traffic, better conversion rates, and enhanced brand loyalty.

Keep It Legal

Once you settle on your top 3-5 names. Check the Trademark database to ensure they are available.

Before finalizing your brand name, conduct thorough trademark research. Trademarks are essential for protecting your brand’s identity and preventing legal disputes. Once you have a shortlist of top name choices, check the trademark database to ensure that they are available for registration.

Trademark availability varies by country, so be sure to check the databases relevant to your target markets. Registering a trademark can be a proactive measure to safeguard your brand’s unique identity and prevent competitors from using a similar name.

Keep It Social

Your brand’s online presence extends beyond your website. Social media platforms are powerful tools for reaching and engaging with your audience. Once you’ve confirmed the availability of your brand name and domain, use Namechk or similar services to check the availability of your brand name on various social media platforms.

Consistency in branding is key. Having the same name on your website, social media accounts, and other online channels reinforces your brand’s identity and makes it easier for customers to find and connect with you. Claiming your brand name on social platforms also prevents others from taking names similar to yours, avoiding confusion among potential customers.

Share Your Thoughts

Choosing a brand name is a significant decision, and it’s often a collaborative process. Your brand’s name represents your identity and can significantly impact your business’s growth. Do you have quick tricks for choosing a business name? Share your insights and experiences in the comments below.

Want to Learn More?

Choosing the right brand name is just one aspect of building a successful business. If you’re eager to learn more about how to grow your brand and position yourself for high ticket sales, we recommend reading our article on “Growing Your Brand and Positioning Yourself for High Ticket Sales.” This comprehensive guide covers various strategies and tips to help you take your business to the next level.

In a digital world where first impressions matter, selecting the perfect brand name can set you on a path to success. Keep it short, searchable, valuable, legal, and social to make the most of your online presence. With the right brand name, you’ll not only capture your audience’s attention but also ensure they can easily find and connect with your brand.

Picture of Tirzah Moneé

Tirzah Moneé

Tirzah Moneé is a Certified Coach and Entrepreneur with over a decade of experience, passionate about transforming mindsets and helping high performers achieve purpose-driven goals.

Read More From Tirzah